![]() One is the music lovers who are targeted by the Apple Ipod and Itunes.In the Marketing strategy of Apple, it has three target groups These are people who are early adopters in life but the brand equity of Apple is such that even laggards have started adopting the products. The segment is usually the urban population with enough buying power for purchasing Apple products. ![]() It generally uses lifestyle segmentation as Apple is the most premium brand out there. There are three major segments which Apple targets. Segmentation targeting and positioning of the brand Promotions in the Marketing strategy of Apple.Competitive analysis in the Marketing strategy of Apple.Brand equity in the Marketing strategy of Apple.Distribution in the Marketing strategy of Apple.Competitive advantage in the Marketing strategy of Apple.Vision in the Marketing strategy of Apple.Mission in the Marketing strategy of Apple.Segmentation targeting and positioning of the brand.Here is the Marketing strategy of Apple.
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